Clorox- Which one is whiter?

I have been seeing this TV Ad for Clorox Bleach for several months now and it still bugs me as much today as it did the first time I ever saw it. The Ad has a guy holding an example board on the street with 2 white socks on it. He asks people as they walk by "Which sock is whiter"? to which everyone replies "The one on the (insert whichever side has the Clorox washed sock on it)". Well the issue for me is that the board clearly reads "CLOROX" in bold letters above the Clorox sock and the other side just says something like "Other Brand"... of course people are going to point and say th Clorox one is whiter because it's a namebrand in bold letters. Sheesh people, come on now. I believe Clorox is the better brand but I hate this ridiculous Ad. You've made a good product for MANY years so why mess it up by using a clearly staged Ad... it really doesn't make me feel the product is reliable enough to stand on it's own, which we all know it does.